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London Sport and Lifestyle Photographer

Sam Bénard is a London-based advertising and sports photographer who shoots sport, active lifestyle and outdoor adventure campaigns for brands and agencies worldwide, shooting his best work in challenging locations.
The work is clean and graphic with a reportage edge, made in real conditions. Campaigns for adidas, Under Armour, Ford, Land Rover, British Airways and Mercedes-AMG Petronas F1 sit alongside long-term personal projects, from three years in London's roller skating community to freediving beneath the ice of an Austrian lake. Environmental portraiture runs through all of it, people photographed in their own surroundings with the story left intact. Based in London, available anywhere.