The 'Join the Movement' campaign was an active lifestyle initiative launched by Sport England to encourage people from all walks of life to get involved in physical activity, regardless of their age, ability, or background. Shot across the length and breadth of the country, from London to Penzance, the campaign's latest arm was launched in response to the Covid-19 pandemic, which saw millions of people dropping out of regular exercise due to lockdown regulations. The project spanned 3 months and 17 sports, with over 200 participants taking part. The images were provided as a free resource across the country with the aim of increasing overall participation. A hugely positive campaign, its impact is still being felt today, with many community groups and organisations continuing to promote the benefits of an active lifestyle.